2019 China LCD TV Industry Analysis Report - Market In-depth Analysis and Investment Prospects Research
2019 China LCD TV Industry Analysis Report - Market In-depth Analysis and Investment Prospects Research
In a liquid crystal television, a voltage is applied to a liquid crystal between two glasses, and a picture is reproduced by a change in molecular arrangement and a change in a zigzag. The screen is formed by collision of an electron group, and a picture is formed and reflected by reflection of external light. The world's first liquid crystal display device was manufactured by Sharp in Japan in the early 1970s and is called the TN-LCD (Twisted Nematic) liquid crystal display.
In recent years, with the rapid development of China's economy, China's mainland LCD panel production has ranked second in the world, independent core technology has grown rapidly, and the global industry's voice has been continuously enhanced. On LCD TV panels, China's panel makers' shipments have already accounted for 30% of the world's total, reaching 707 million units, the first time surpassing China's Taiwan's 25.5% market share, second only to South Korea ranked second in the world. In 2015, China's mainland LCD monitor production capacity was approximately 49.48 million square meters.
Although China's panel industry has made major breakthroughs, local manufacturers' technology is still weak, especially in the high-end products field, which imports LCD panels from Korea, Japan, and Taiwan. In June 2018, China exported 160 million LCD TV panels, up 1.6% year-on-year. In June, the export value of China's LCD TV display panels was 1932.4 million US dollars, down 11.3% year-on-year.
Due to the volatility of panel prices in the past two years, the competition in the color TV industry has intensified, and the overall market is in turmoil. According to the latest data, the sales volume of the national color TV market in November 2018 was 5.94 million units, down 4.0% year-on-year and 46.1% from the previous month. Among them, the online market sales were 3.71 million units, down 2.2% year-on-year. 62.5%.
In the coming year, the demand for China's color TV market will not change significantly. There will be no big moves in color TV products in terms of technological innovation. The volume of OLED and QLED and the cost of laser TV will further reduce the market structure in 2019. Great impact. Driven by quality consumption, there is still much room for improvement in technological innovation and process design of color TV products compared to ice-washed products. In this regard, Sony's A9F, Samsung's Q9F, TCL's high-end brand XESS, and Changhong's CHiQQ6K have set an example. Hisense, Changhong Laser TV comprehensive 4K set the benchmark for the industry。